- Situation
- Customer data for a national automotive retail network was split across dealers, regions and the manufacturer. No one could act on a full view of the customer.
- What we did
- Built a first-of-its-kind cross-tier customer data platform and ran it as a product, with a roadmap, an adoption plan and revenue accountability.
- Result
- 2,500 dealers on one platform containing 80 million known customer records, which became the foundation for the company's AI products. 95% of dealers use at least one solution with CDP data integration.