Fractional CPO: senior product leadership, sized to the company you are today.

Whether you're standing up a product function or maturing one at scale, the discipline comes first: business-case rigor, clear decision gates, and listening to customers as a habit. Then we build the team around it. Process before headcount is how a product organization grows revenue instead of roadmap documents.

Signs you need this

The roadmap is a list of feature requests from sales and the loudest customers.
Nothing gets funded or killed based on a business case.
Your product managers spend their days as project managers.
Every product decision still goes through the founder or CEO.
You need a product leader but aren't ready for a full-time CPO hire.

What I do

Cut the roadmap to the few bets worth funding, each with a business case.
Set up decision gates so work is approved, changed or stopped on evidence.
Build a regular voice-of-customer rhythm into product work.
Design the product team structure, write the roles and help you hire.
Coach product managers so the discipline outlasts my engagement.
When you're ready, help you hire the full-time CPO and hand over.

What you get

A prioritized roadmap tied to revenue
A product operating model: gates, cadences and templates
A team design and hiring plan

Proof

Built and scaled a 50-person product management organization at FordDirect.
Helped grow revenue by more than $100M over seven years.
Built a new vertical business from zero as SVP at Wiland.

Need a product leader without a full-time hire? Book a 20-minute call.

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